Introduction
Large and small business will always want to improve just renting a shop and placing goods does not bring success to a business there are more to that, use of technology business can do better social media SMS websites and blockchain can improve business both large and small.
How?
Social media;
Effective use of social media can contribute to the growth of a business because social media has so many users or audience so advertising your business and social Media platform will help to reach as many people as possible and also increase your products visibility social media has the ability to invest interaction communication and collaboration and these are the qualities that helps to improve business.
Using social media for business will help to build customers loyalty and get honest feedbacks also for business to grow it is very important to always do some market research to know how to improve and researching on social media is very easy and productive.
When a business uses platform like Facebook and Instagram for business advertise they can reach a good number of audience worldwide and they can also monitor people's comments about their product and services, marketing campaign contest and promotions are best done on social media with good returns and more new customers.
Social media advert is less in course when compared to other traditional advert platforms so even a smaller business can afford paying for social media adverts so leveraging social media technology can enhance and improve a business.
SMS.
Short message services has its own way of promoting and improving business it does that a numerous ways, short message services allows direct communication between business owners and customers so a business owners can quickly drop direct message to a customer about any update the customer needs to know be it ongoing promo or other valid information and short message services is high open rate when compared to other form of communication because a business owner that sent direct SMS is sure who the recipient is and also how prompt the message will be delivered.
SMS helps to save time and cost, when there is flash sales through SMS customers get to know quickly and take immediate action in buying of those goods which benefits the business owner.
Sometimes there will be need to remind a business partner about an appointment that can simply be done through SMS without wasting time so SMS help to reduce disappointment of any form in business, also customers feel happy when they know that they are appreciated by business owners SMS makes it easier to send little or short message telling them how the company of business appreciate their services or patronage.
When customers reply to SMS is a good way for the business to know their level of interest and concerns SMS enhances communication in business and that helps business to grow SMS is used to track delivery and shipping and the most interesting aspect is that SMS marketing do not cost a lot it doesn't need extensive resources or designs so even a small business owner can leverage SMS marketing in their business.
Website.
A good website when implemented in a business helps to improve the business in many ways, website helps a business to be online and ready to access 24/7 globally, stores like Amazon, jumia and others are open 24 hours because of their digital store front and this helps them to make sales anytime of the day this website helps in hand brand credibility.
Business websites services serves as Central Hub for information about a business product or services, also business websites gives customers access to information about the company which helps to improve customers experience.
Websites create an e-commerce platform that enables online transaction given customers from every part of the world access to a company's good and services, many industries use website to promote their business because it helps them to see how they are doing in the market by leveraging website business can attract new customers strengthen their online identity and also improve overall operational efficiency.
Blockchain.
Blockchain technology is another way to improve business when Incorporated to a business whether big or small, transparency and decentralization on the blockchain helps to build trust among investors and business owners reducing the risk of fraud, on the blockchain information are encrypted so no one can tamper with transaction or business record.
Blockchain using Smart contract to automate business terms and conditions there is no need for intermediaries so this will improve business by reducing human errors that leads to losses and also enhance efficiency.
Through the supply chain management on the blockchain movement of goods can be tracked likewise transactions or other business activities.
Cryptocurrency payment is the fastest transaction and is globally accepted so any business that leverages blockchain technology will enjoy cryptocurrency transactions and they will also secure sensitive information for only an authorized person.
Business using blockchain technology can also incorporate tokenization of assets the centralized identity verification which will have to increase liquidity and give more access to users.
Leveraging blockchain gives any business your opportunity to gain more awareness also it creates more avenue Business project through the use of ICO's and STO's.
Conclusion.
Incorporating technological tools like websites social media short message services and blockchain is a very effective way to increase business efficiency, build trust among business partners, reduce loss and costs also improve security as well as attract new business partners thereby improving overall business operational efficiency.
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